2013 Spalding Basketball Market Overview and Industry News

Basketball Market News: Male-Dominated at 77 % of all participants. Ordinary / average age of participants is 25 years old. “Casual / Pickup Play” represent 60 % of all locations played.

View YouTube Video “Popularity Comparison: Men’s and Women’s Basketball”


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Play Trends:

Organized play in teams continues to expand led by senior high school and AAU involvement (both guys and ladies).

Item Trends:

Composite natural leather continues to be the primary top selling cover material. Brown remains to be the top primary marketing product color.

View YouTube Video “evolution of official NBA game basketballs (leather and non-leather)”

“shows the evolution of NBA game balls. most are leather, one is not (out of the official NBA ones). The other ones are not leather but basketballs of different… ”


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Future Outlook:

Basketball will certainly continuously be the top player sporting activity played in the United States in general in the not far off future.

 

Basketball Market Share Dollars
Brand   2008 2009 2010 2011 2012 2013
Spalding   54 53 55 54 51 49
Nike   23 23 15 16 23 24
Wilson 22 23 22 22 20 20
Other 1 1 8 8 6 7

3 Responses to “2013 Spalding Basketball Market Overview and Industry News”

  1. Luke says:

    Basketball is a very Important part of our countries culture. Almost everyone I know has at least one basketball hoop. Basketball is a fun and enjoyable game for everyone. Join in the fun and get a hoop so you can play some ball!

  2. KiblerLo4783 says:

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  3. Alvaro says:

    Hi there! I just wish to give an enormous thumbs up for the nice info…

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