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Play Trends: Organized play in teams continues to expand led by senior high school and AAU involvement (both guys and ladies).
Item Trends: Composite natural leather continues to be the primary top selling cover material. Brown remains to be the top primary marketing product color.
View YouTube Video "evolution of official NBA game basketballs (leather and non-leather)""shows the evolution of NBA game balls. most are leather, one is not (out of the official NBA ones). The other ones are not leather but basketballs of different... "
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View Spalding Basketballs
Future Outlook: Basketball will certainly continuously be the top player sporting activity played in the United States in general in the not far off future.
|Basketball Market Share Dollars|